There is a lot of work that goes into organizing art walks and events. Then an additional task is promoting them. There are a variety of ways that this can be done.
Setting Up A website
One of the best ways for anyone to promote any event is through the internet. With this opportunity comes lots of options. A new website can be formed beginning with the purchase of a domain. Or another option is to purchase an SEO domain that has expired. There are lots of resources that offer this such as Internet Vikings expired SEO domains which provide a good selection. Once the domain choice has been made, then there are other steps to be taken to get the website live. Following this, there has to be a reasonable effort put into optimizing the site so it will draw the traffic.
Another option that can be used alone or in conjunction with a website is listing the art walks and events in special directories that are applicable to the arts and focus on listing events. It is essential that if these are used that the information is kept up to date. It should not be allowed to expire.
Some promote art walks and events that only use social media platforms to do this. They may have one Facebook page that they maintain where they regularly post their walk schedules and other details. It is also an excellent way to determine the popularity of a specific walk before too much effort is put into the actual step itself. This is an excellent method to use for hikes that are being planned at later dates. For example, advertising a walk in early spring that will take place in the fall. That gives enough time to see the interest that is being generated for that particular event.